Nissan Turning Over a New Leaf
Soon after Carlos Ghosn took over as chief executive officer of Nissan Motor Corp., he took a gamble by building a factory in Mississippi to produce big pickup trucks and sport utility vehicles. Now, a decade later, he's steering in the opposite direction, ramping up production of small electric cars.
Nissan CEO Carlos Ghosn and the auto maker's new vehicle, the Leaf.
Mr. Ghosn appeared in Washington on Monday, along with FedEx Corp. Chairman Fred Smith and other CEOs banded together as the Electrification Coalition, to call on the government to adopt policies that would help put millions of all-electric or partially electric vehicles on the roads. By 2040, 75% of the driving done in the U.S. should be done using electric power instead of petroleum combustion, the group said.
Mr. Ghosn, chief executive of both Nissan and its French alliance partner, Renault SA, says in an interview the companies will launch four electric vehicles globally, with three of them coming to the U.S., including the Nissan Leaf compact, a light commercial vehicle suitable for use by companies such as FedEx, and eventually an electric car to be marketed under the Infiniti luxury brand.
"Our forecast is that sales of electric vehicles will be 10% of the total market... by 2020," he says. |
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